The Ultimate Guide to Deciding Whether to Sell Holiday Items in Your Booth
Hey, vintage curators, your favorite antique mall curator is here to discuss the age-old question: should you sell holiday items in your booth? Well, let me tell you, it’s more complex than a yes or no answer. Let’s dive into it, shall we?
To Sell or Not To Sell, That is the Question
There are so many holidays throughout the year, from Valentine’s Day to Christmas and everything in between that. So, should you, as a vintage curator, buy holiday items? The answer is: it depends. I know I sound a bit wishy-washy, but hear me out. I’ve seen booths that are dedicated solely to holiday items, and they do pretty well.
However, if your shop has a specific theme or aesthetic, then it might not make sense to clutter it up with holiday decor. If you choose to include holiday decor, there are a couple of things to consider. You have to curate these items way in advance, which may require advance planning. Then you have to figure out where you will store these items. Keep reading the points below to help you with your decision.
Timing is Everything, Plan Ahead
If you do choose to sell holiday items, timing is critical. Start selling at least 2-3 months in advance of the holiday. Doing this gives shoppers plenty of time to plan and purchase items for their celebrations. The key to successful holiday sales is to plan ahead. If you choose to store holiday items until the time comes to sell, ensure you have a good system for organizing and storing them. It can be hard to curate items close to the holiday, so it’s essential to get them when you can.
Think Outside the Box
If you don’t want holiday items taking up valuable booth real estate, you could focus on a few colors that pertain to the holiday. For example, you could style your booth with red, gold, silver, and green items during Christmas. And add red and pink accents during Valentine’s day. Using familiar holiday colors allows you to still capture the holiday spirit without going overboard with the decor.
Whichever way you go, keep the aesthetic simple and true to your style. Don’t clutter your booth with too many holiday items or colors. Instead, choose a few key pieces that will add a festive touch without overwhelming the space.
Marketing Matters
As always, marketing is critical to promoting your booth and attracting customers. As the end of the holiday season approaches, consider running some discount days to encourage shoppers to come in and check out your holiday inventory. Post about it on social media and email your customer list to inform them about the sale. It’s a last-ditch effort to sell out your holiday items so you don’t have any inventory left.
Refresh and Renew
After the holiday has come and gone, it’s time to refresh your booth with your updated inventory. Use this perfect opportunity to showcase new fabulous vintage finds and give your booth a fresh and up-to-date look for your customers.
Some Parting Thoughts
Well, there you have it, folks, my thoughts on selling holiday items in your booth. Remember, there’s no right or wrong answer. It’s all about what works for your shop and your customers. Selling holiday items can be a great way to attract customers and boost sales, but it’s essential to plan ahead and think about what will work best for your shop. And after the holiday season, refresh your booth and market your updated inventory to keep your customers coming back for more. Happy vintage hunting!
